Expert Says Importance of Augmented Reality and Virtual Reality in Industry
Augmented Reality and Virtual Reality are transforming
the way manufacturing, industries, factories and others operate, the digital
images and data have made the processes much easier. AR adds the digital data
on to the real environment allowing the user to explore more details of the
real environment. This application of AR is a step ahead of VR application
which allows user to view the reality by simulation. AR applications are more
feasible as they can be deployed on smartphones and tablets, these applications
in industrial scenario help employees to understand the tools, machineries, and
other applications include training, diagnosis of the machinery and
repair.
Growing adoption of computer technology and improving
connectivity across APAC region will drive the growth of AR and VR market.
These technologies have widespread application across different domain such as
healthcare, entertainment, marketing, sports, automotive, and industrial.
Currently the adoption rate of these technologies in APAC is limited and
observed to have more potential going ahead. The growth of smartphones and
tablets will drive the market as most of the applications of AR and VR are
consumer focused.
AR and VR technology used in various application, they are
majorly used in sci-fi films, gaming and other entertainment applications since
their inception. In recent times, they are trending into many other
applications to offer vivid experience to the consumers. Companies are using
these technologies to attract customers and provide them with more features in
buying or decision making experience. For instance, Jaguar Land Rover’s Virtual
Experience enable customers to involve and allow them to interact with all the
features of Jaguar and Land Rover vehicle. Potential customers are given an
opportunity to experience the entire car virtually, a complete view of
exteriors and interiors of the car.
Augmented and Virtual reality products vary with different specifications as these are used in various end user applications and the products are customized for optimum usage. The required raw materials such as sensors, displays, processing unit, and other components vary with respect to specifications of the system or devices. For instance, a simple Google Cardboard requires minimum amount of raw materials compared to Oculus Rift head mount device. Hence raw material suppliers market is diversified to meet the demands of system integrators or manufacturers. Also manufacturers have wide range of suppliers of these raw materials to choose from which gives them more bargaining power to save overall cost.
Top Companies Operating in this Study :
- Augmented Pixels Co.
- EON Reality
- Innovega
- Kishino
- Laster Technologies
- Layar B. V.
- Total Immersion
- Vuzix
- Zugara
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